Vijaya Newspaper, Karnataka is published by the Vijayanada Publishers and is one of the major newspaper groups in the scene of Karnataka's print media. It includes the rapidly growing Kannad daily 'Vijaya Karnataka' and the English 'Vijaya Daily'.The company was founded by Vijay Shankeswar, ex-BJP member of the Parliament from Northern Dharwar, at Dharwar in the Northern regions of the state.
|
| Because of its high quality Vijaya newspaper, Karnataka rapidly grew into an extremely popular media group. Its publications were liked and widely read by readers from every end of the social spectrum.
The crowning glory of Vijaya newspaper from Karnataka is its highly successful Kannad daily, Vijaya Karnataka. Despite being much younger than the many traditional publications in Kannad, it is presently the most widely read Kannad newspaper in Karnataka. Its readership is a staggering 17%, leaving behind big names as Prajavani and Udayvani. The English Vijaya Daily published by Karnataka's Vijaya newspaper group also enjoys wide readership among the English reading populace of the state.A change in the fortune of Vijaya newspaper, Karnataka came when Bennet and Coleman Co. Ltd. bought over the group. Chinnen Das was appointed the CEO. |
The decision immediately raised a few eyebrows among the extremely discerning readership of Karnataka. Some downright resented the decision of appointing a non-Kannad speaking CEO at the helm of a popular Kannad daily. Others feared that a downright populist profile would dilute the vigorous reporting standards of the
Vijaya newspaper, Karnataka. However, the popularity of Vijaya newspaper of Karnataka went on undisturbed. Vijaya Daily, which got changed to Vijaya Times, became more of a lifestyle and entertainment based daily which are not published on Sundays and other holidays.