Rajasthan Patrika, the top of the line Rajasthan daily, is the brainchild of Mr.Karpoor Chandra, a pioneering figure in the world of journalism. Instituted in the year 1956, it went on to become the vanguard of Rajasthani journalism.

Formerly a journalist with the Rashtradoot, Mr.Chandra's vision aspired to cater to the needs of the common man. Since its early days, this newspaper giant has endeavored to mirror the socio- political reality of the times. Statistics serve as the yardstick of success and failure in this world of cut-throat competition and Rajasthan Patrika boasts of an enviable track record. The fifty year old institution of intrepid journalism, with a lion's share of the readership pie, has won several accolades over the years.

The newspaper has championed many a public cause. Fearless reporting coupled with fiery articles penned by the editor, has contributed to its stature. Reputation and readership bolstered the infrastructure of the organization. A part of the Audit Bureau of Circulation, the newspaper amassed huge popularity during the period of Emergency that lasted between 1975 and 1979. Dauntless journalism pegged its circulation at a whopping seventy five thousand.

The post emergency period saw the shifting of bases to Kesargarh. It scaled newer heights with its circulation reaching one lakh. The year 1981 served as the launch pad of the edition for Jodhpur region. In the coming years, subsequent editions for Udaipur, Kota, Bikaner, Bhilwara, Sikar, Sriganganagar, Ahmedabad, Ajmer, Surat were instituted. The National Readership Survey, conducted in 1995, pegged the readership percentage of the Rajasthan Patrika at ushered and with the starting of Udaipur Edition a new milestone was achieved. All the three editions got the national awards for printing and designing. In March 1986 Kota Edition and in August 1987 Bikaner Edition were added to the newspaper. Patrika's grand success continued and increased day by day. In 1995 National Readership Survey, showed that a staggering 84.68%.

In keeping with the times, Rajasthan Patrika has also floated its online version.

Last Updated on : 01 December 2011

Rajasthan Section