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Fashions from Auroville



Fashions from Auroville have become a recent hype among the new generation in Pondicherry. Nowadays shopping in Pondicherry includes garments and fashion accessories designed in Auroville. The fashion conscious girls in Pondicherry are no longer only in their traditional attire but they have embraced fashion from across the country.

The older fashions and styles are being replaced by western influences. The older styles are sometimes modified to give a new fashion statement. Starting with the garments to shoes and sandals, the change is very obvious. From the formal and serious look the fashion has turned towards cool and casual attitude.

Auroville in Pondicherry has grown into a fashion center. The ever changing styles and colors help the customers to choose from a variety of items. The color that mainly rules in fashion from Auroville is white. Sometimes with the coming of tourists from different parts of the world influences the fashion and clothing of the people of Pondicherry. Though the older women and men are still comfortable and confident in their traditional dresses, yet a new trend has been set amongst the later generation. But the grace and charm of the traditional attire is never going to die away in Pondicherry.

The moot point of fashion clothing of Auroville is the comfort factor. Whatever the fashion and style may be, the comfort of the buyers is always looked after. Simplicity in clothing is another important factor. Fashion from Auroville has inspired the fashion of Pondicherry. The garments tailored in Auroville are now days exported to other parts of India as well as outside the country.