The Indian consumer is becoming more fashion conscious and this is reflected in the number of Indian fashion brands that are flooding the market. These brands have not only given more choice to the brand conscious Indian consumer, but are also giving stiff competition to the foreign brands that entered the Indian market post-liberalisation. Nevertheless, foreign brands are still preferred in India as the consumer is more inclined towards them.
Thus, to attract more consumers, especially the ones more favourable to foreign brands, many companies have chosen foreign names for their clothes and accessories. There is a list of potential brands which may sound European or French but are completely of Indian origin.
Below is the list of famous brands which are Indian:
1. Peter England
Peter England is a part of Madura Fashion and Lifestyle, a division of Aditya Birla Group. It is one of the largest selling menswear fashion brand in India. However, the foreign name of the brand attracts the buyer to go for it.
2. Louis Philippe
Named after Louis Philippe, the king of France (1830 to 1848), Louis Philippe is a premium Indian brand of men’s clothing. It was launched in the country in 1989. The brand may sound foreign but it is also owned by Madura Fashion and Lifestyle.
Owned by Trent, the retail arm of the Tata Group, Westside is a popular apparel brand in India. Started in 1998, Westside has now covered nearly 50 major cities of India.
Pantaloons, previously owned by the Future group, has now been taken over by the Aditya Birla Group. It is a famous Indian fashion brand which sounds completely foreign. The brand is one of the most preferred clothing brands in India in terms of establishing a style statement. People prefer Pantaloons for all kinds of apparel ranging from traditional Indian to western dresses.
Biotique, the cosmetic brand started by Vinita Jain, was launched in 1992, is one of a kind. It uses the ephemeral Ayurvedic techniques to develop products for skin and hair care. Biotique has satisfied the diversified beauty needs of people by using advanced Ayurvedic techniques.
6. Elle 18
The brand of the young and vibrant, Elle 18 has a french name but is absolutely Indian. “Elle”, which means ‘she’ in French, defines the name of the brand. It is a popular cosmetics brand well known for its lip colours, and nail polishes.
Lakme is one of the most well-received cosmetic brand in India. Owned by Hindustan Unilever, Lakme has a unique bond with beauty and fashion. Established in 1952, Lakme was one of the earliest cosmetic brands of the country.
8. American Swan
Headquartered in Gurgaon, the American Swan brand is owned by The American Swan Lifestyle Company. This brand is completely Indian and sells jeans, jackets, and other fashion accessories.
9. Allen Solly
Another brand owned by the Aditya Birla Group, licensed under Madura Garments, Allen Solly is an Indian brand. All the “Friday dressing” or the chic office wear clothes including the trousers, shirts even wallets are made in India.
Raymond is one of the excellent apparel brands in India which was established in the year 1925. It is one of the most trusted brands which produces the finest quality of clothing. It is owned by Gautam Singhania, Chairman of JK Group of Companies.
11. Flying Machine
Launched in 1980, the brand Flying Machine is another fashion brand of Indian origin. It is one of first homegrown denim brand owned by Sanjay Lalbhai, MD of Arvind Group.
12. Monte Carlo
Monte Carlo, an Italian named Indian brand, is owned by Jawahar Lal Oswal, the CEO of Oswal Woollen Mills Limited. The company has chosen an Italian name to attract the Indian customers. The brand Monte Carlo is not only famous for its shirts and trousers but also for sweaters and woollen wears.
13. Da Milano
The Italian name “Da Milano” and the underscore line “Italia” of the brand Da Milano may appear Italian but the brand is completely Indian. The brand is famous for its vast range of products such as high-end leather accessories including the classiest handbags, home furnishings etc. It is owned by entrepreneur Sahil Malik.
14. The Collective
The Collective is also owned by the Aditya Birla Group. It offers formal and semi-formal apparels. The brand also offers a wide range of fashion accessories including watches, ties, leather products and jewellery. The brand is one of the most loved Indian fashion brands in today’s time.
15. Munich Polo
The premium fashion brand for kids may have a German name but the brand is completely Indian catering to a large Indian audience.
16. Planet Fashion
Another brand owned by Aditya Birla Foundation, Planet Fashion, ensembles accessories that are a must for your wardrobe requirements. From suits to denims and trousers, Planet fashion has all types of clothes for you. It offers clothes for kids, men and women.
Founded in 1992, Spykar is a brand owned by Prasad Pabrekar who is also its founder. Spykar offers best denim apparels for men and women. It is one of the most trusted denim brand amongst the youth.
One of the flourishing leather goods brand, HiDesign is based in Pondicherry. It is Tamil Nadu’s tanneries which supply leather products and accessories. Hence, the brand is completely Indian.
19. Knotty Derby and Arden Shoes
Established in 1978 by Dilip Kumar, Knotty Derby and Arden Shoes provide the best leather goods in India. The name may appear fancy but the brand is completely Indian.
20. Park Avenue
Park Avenue is India’s premium fashion brand. Owned by the Raymond Group, this brand provides a wide range of classy wardrobe accessories. Be it shoes, deodorants, beer shampoos, shirt, trousers or woollen wears, Park Avenue ensembles them all.
So, the next time you find people bragging about the International brands, share with them the names of these phenomenal fashion brands.