Know The Evolution Of The Indian Car Market

This sector has undergone tremendous changes over the years and has now become a target market for companies around the world.

Mahindra recently launched two new electric vehicles, which are nothing short of futuristic. Their bold designs and capabilities are a testament to the advancements that the Indian automotive sector has witnessed over the years. This sector has undergone tremendous changes over the years and has now become a target market for companies around the world.

Over the years, several players entered the market and left their impressions in the hearts of the citizens. Be it the first vehicle on Indian roads during the British era or the introduction of Ambassador by Hindustan Motors, each vehicle came during a particular era and changed the sector forever. This article takes us on a journey that will tell us about the evolution of the Indian car market over the years and how we have reached where we are today.

Pre-Independence Era till 1947

The first vehicle to run on Indian roads was in 1897. It was imported from foreign markets and brought to India. After that, several residents bought vehicles, including some known personalities, such as Jamshedji Tata.

After this, although vehicles were seen in different parts of the country, there was no automobile industry per se. Vehicles were brought from outside, and only certain elites were allowed to purchase them. The only industry that saw growth during this time was the spare part industry in certain regions of India. In 1942, Hindustan Motors Limited (HML) was established and is one of India’s original car manufacturers. Another company that made its name in the country was Premier Automobiles Ltd, established in 1944 in Mumbai. This company made a significant name in the industry and produced some iconic vehicles; however, the company’s start was very slow. Premier established their first factory in 1947, producing a car in collaboration with Chrysler Corporation.

The 1950s and 60s

In 1954, HML launched the Hindustan Landmaster. This vehicle began the story of their most popular vehicle, the Ambassador. The Landmaster was equipped with a 1.5-litre 4-cylinder side-valve engine. However, not many units were produced of this vehicle. 1958 was the year when Ambassador was launched in India, and this vehicle ruled the Indian market. It became a very popular car for both taxi purposes and for politicians. It was seen as a status symbol.

Around this time, Premier also launched their vehicle calledFiat 1100’, which was made in collaboration with Fiat. This vehicle became a popular option too for the consumers. The Fiat 1100 had the potential to disrupt the market of the Ambassador. People referred to this vehicle as only FIAT, but later it gained its identity asPadmini’, a name with which many of us are familiar.

Padmini also became famous among the consumers. The company marketed this vehicle as a symbol of luxury. However, this vehicle also gained prominence as a taxi, specifically in the city of Mumbai, where it was manufactured. It is to be noted that Ambassador and Padmini laid the groundwork for the future of the automotive sector.

The 70s

During this time, the Indian car market witnessed an increased focus on commercial vehicles, tractors, and scooters. Further, an oil crisis in 1973 pushed the market to adopt diesel. Due to this and slow investments, this period witnessed very slow growth.

The 80s

This period witnessed a company’s growth that became part of all the families in our country. In 1981, a joint venture between Maruti Udyog and Suzuki was formed. The company began production in 1983 with the Maruti 800. This vehicle dominated Indian households for decades. The opening of this venture gave Indian consumers options other than those of the existing Ambassador and Padmini. This car remained the highest seller for several years.

During this time, India’s first auto expo was also held at Pragati Maidan, New Delhi. The show was meant to showcase what the Indian car market was offering at that time and the future of the industry. Moreover, since this sector finally started to take proper shape, the government also felt the need to make regulations. Therefore, the Motor Vehicles Act was introduced in 1988 to accomplish this aim.

The 90s

The economic crisis of 1991 was a blessing in disguise for the economy. Due to the existing shortfalls, the government was now open to foreign players investing in our market. In simple words, our market became open to the world due to the policies of liberalisation, globalisation, and privatisation. This era brought the investments and technology of various global players into our market.

Moreover, the country was offered a diversification of products. The market now saw the growth of vehicles such as hatchbacks, sedans, and SUVs. This led to consumers changing their preferences from traditional cars. Foreign giants like Honda and Hyundai came to the market during this time.

Models like Maruti Suzuki Zen and Tata Indica were launched during this time. These cars became the new benchmark for compact cars and introduced a new era in which affordability and efficiency were focused. Due to the foreign players increasing their hold in the market, the domestic manufacturers also upped the game. Tata Motors introduced its first passenger car, the Sierra, in 1991.

The 2000s

This era was marked by rapid industrialisation and technological advancements. Many foreign companies had established their plants in the country, which led to the availability of more choices for the Indian consumer. These brands also raised the bar for quality and features.

The Japanese car maker Toyota introduced several great products during this time, which dominated the SUV market. Cars like Qualis (launched in 2000) and Fortuner (launched in 2009) became consumers’ personal favourites as these cars became symbols of luxury, power, and reliability.

In addition to this, Maruti Suzuki launched Swift in 2005. This car came with a good-quality and reliable engine along with all the adequate features. It was a huge success for the company. In 2008, Tata Motors launched theirNano’. This car created a stir in the market with its unconventional design. This vehicle aimed to make cars affordable for the common man. Many luxury foreign brands also came to India during this time as they saw potential in our market.

The 2010s

Companies were happy as their products were performing well in all segments. More foreign players officially entered the market. This decade was focused on providing safety and feature-rich vehicles to the consumer. This era saw a shift of consumers towards safer cars that have enough features. Safety systems like the Anti-Lock Brake System (ABS) and airbags became prominent in all car segments. Subsequently, the market also saw the introduction of Hybrid and Electric Vehicles (EVs).

However, as time passed, rising pollution and a reduction in consumers’ purchasing power became problems. The government imposed stricter emission norms on companies, which directly impacted their product range. A few foreign companies, like Ford and General Motors, had to exit India due to several factors.

What is happening presently?

2020 saw a deadly pandemic hit our country, affecting all kinds of operations across the country. The growth of the car industry plummeted during this time as people were saving money for emergencies that they might face owing to the uncertainty of the pandemic. However, as the pandemic faded, car makers saw this opportunity and introduced several modern and feature-packed vehicles that the consumers would most certainly prefer.

Over time, consumers’ purchasing power returned, and buyers rushed to the market to purchase cars of their choice. Cars were launched in all kinds of segments, and each segment offered a different experience to consumers.

The automobile industry has come a long way since its inception. In the period of 2022–23, our automotive industry produced a total of 2,59,31,867 vehicles. Moreover, passenger vehicle exports increased from 5,77,875 to 6,62,891. These numbers are mentioned here to show that the market has been prosperous. The Indian market has undergone remarkable transformations. With advancements in technology, safety, and consumer preferences, ours has become a very challenging yet dynamic sector. The future of the sector awaits more innovation,, with key players driving our growth.