{"id":122777,"date":"2022-08-04T21:15:51","date_gmt":"2022-08-04T15:45:51","guid":{"rendered":"https:\/\/www.mapsofindia.com\/my-india\/?p=122777"},"modified":"2022-08-04T14:36:54","modified_gmt":"2022-08-04T09:06:54","slug":"amul-dairy-utterly-butterly-delicious-journey-of-the-taste-of-india","status":"publish","type":"post","link":"https:\/\/www.mapsofindia.com\/my-india\/government\/amul-dairy-utterly-butterly-delicious-journey-of-the-taste-of-india","title":{"rendered":"Amul Dairy: Utterly Butterly Delicious Journey of The Taste of India"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">AMUL as a name is self-explanatory. Who among us has not heard of this brand? Before Amul, India was seriously deficient in milk. It was brought from other countries such as New Zealand to meet this significant need, but the situation has fully reversed. Amul flipped the entire scenario. India supplies milk to other countries and controls the dairy sector. It completely dominates the market, whether it is milk, butter, powder, yoghurt, or any other milk product.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">How did Amul start its journey?<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Amul&#8217;s architect was the late Dr Verghese Kurien, considered the &#8220;Milkman of India&#8221;. In 1949, he was assigned to oversee a dairy in Anand as a government official. Having repaired agricultural machinery, he revolutionized India&#8217;s dairy industry with the White Revolution (or Operation Flood).\u00a0\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The new dairy, complete with a milk processing facility, opened in October 1955, the same year that dairy science made a breakthrough\u2014for the very first time in the history of the world, buffalo milk was processed into a manufactured commodity. The word &#8216;Amul,&#8217; derived from the Sanskrit word &#8216;Amulya&#8217;, which means &#8216;valuable&#8217; or &#8216;priceless&#8217;, was selected to promote the Kaira Union&#8217;s milk products. It is also used as an abbreviation for Anand Milk Union Ltd.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Dr. Kurien had a dream. He wished to provide small-scale dairy farmers with top-notch facilities and coordinated marketing, both lacking in the dairy industry at the time. As a result, the Gujarat Cooperative Milk Marketing Federation (GCMMF) was established in 1973 to sell milk and all milk products produced by Gujarat&#8217;s six district cooperative unions. GCMMF is India&#8217;s biggest dairy exporter, and Amul is the parent brand for all of its goods.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">The honour of laying the foundation stone for AMUL is shared by two people, namely:<\/span><\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Tribhuvandas Krishibhai Patel<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Dr Varghese Kurien<\/span><\/li>\n<\/ul>\n<p><strong><span data-preserver-spaces=\"true\">The business model of Amul\u00a0<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">It has a three-tiered structure that incorporates municipal social orders, regional dairies, and state-level organizations. Every level is financially independent of the others.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This rural dairy cooperative association includes every single milk producer in the community. Following that, as is customary, these members chose their representatives. These elected officials oversee district milk unions as a group. The milk and its products, as well as their processing, are then taken over by district milk unions. Following that, they deliver their milk products to the regional milk federation, thus eliminating the need for intermediaries. The state milk federation then acts as a distributor, facilitating the sale of milk and its products straight into the market. As a result, revenue is distributed similarly downwards.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">From the start, it was assumed that this strategy would immediately benefit and improve the conditions of poor farmers, ultimately contributing to the betterment of society.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Earnings and current growth prospects<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Amul, a brand of Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF), is placed eighth on the International Farm Comparison Network&#8217;s list of the top 20 worldwide dairy processors (IFCN). The domestic dairy business has risen one spot since last year&#8217;s standings.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">IFCN, a worldwide dairy research network, was named the ninth largest milk processor in 2018. Amul was rated 18th in 2012, but it has risen 10 to the current 8th position in just eight years. After two years, Amul has surpassed Dean Foods in the worldwide rankings. In 2018, the American dairy behemoth controlled 1.1% of global milk output.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Moreover, Amul is India&#8217;s most prominent food product marketing organization, with around US $5 billion in annual revenue. It procures about 24.6 million litres of milk daily from over 25,000 villages throughout 33 districts, with 18 member unions and 3.64 milk producer members.<\/span><\/p>\n<p>(Edited by Garvit Bhirani)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AMUL as a name is self-explanatory. Who among us has not heard of this brand? Before Amul, India was seriously deficient in milk. It was brought from other countries such as New Zealand to meet this significant need, but the situation has fully reversed. Amul flipped the entire scenario. India supplies milk to other countries [&hellip;]<\/p>\n","protected":false},"author":21834,"featured_media":123528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12210,39,12393,62,4,12408,12360],"tags":[],"class_list":{"0":"post-122777","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-animals","8":"category-business","9":"category-dairy-products","10":"category-food","11":"category-government","12":"category-milk","13":"category-policy"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapsofindia.com\/my-india\/wp-json\/wp\/v2\/posts\/122777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapsofindia.com\/my-india\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapsofindia.com\/my-india\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapsofindia.com\/my-india\/wp-json\/wp\/v2\/users\/21834"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapsofindia.com\/my-india\/wp-json\/wp\/v2\/comments?post=122777"}],"version-history":[{"count":4,"href":"https:\/\/www.mapsofindia.com\/my-india\/wp-json\/wp\/v2\/posts\/122777\/revisions"}],"predecessor-version":[{"id":123506,"href":"https:\/\/www.mapsofindia.com\/my-india\/wp-json\/wp\/v2\/posts\/122777\/revisions\/123506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapsofindia.com\/my-india\/wp-json\/wp\/v2\/media\/123528"}],"wp:attachment":[{"href":"https:\/\/www.mapsofindia.com\/my-india\/wp-json\/wp\/v2\/media?parent=122777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapsofindia.com\/my-india\/wp-json\/wp\/v2\/categories?post=122777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapsofindia.com\/my-india\/wp-json\/wp\/v2\/tags?post=122777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}