{"id":150215,"date":"2024-03-27T16:06:45","date_gmt":"2024-03-27T10:36:45","guid":{"rendered":"https:\/\/www.mapsofindia.com\/my-india\/?p=150215"},"modified":"2024-03-27T16:06:45","modified_gmt":"2024-03-27T10:36:45","slug":"differences-between-selling-concept-and-production-concept-of-marketing","status":"publish","type":"post","link":"https:\/\/www.mapsofindia.com\/my-india\/quiz\/differences-between-selling-concept-and-production-concept-of-marketing","title":{"rendered":"Differences between Selling Concept and Production Concept of marketing&#8230;"},"content":{"rendered":"<h2>Differences between \u2018Selling Concept\u2019 and Production Concept of marketing management philosophies on the basis of :<\/h2>\n<p>(A) Meaning<br \/>\n(B) Main focus<br \/>\n(C) Means<br \/>\n(D) Ends<\/p>\n<h3>Ans.<\/h3>\n<h3>(A) Meaning:<\/h3>\n<ul>\n<li>\n<h3>Selling Concept: The selling concept of marketing management philosophy emphasizes aggressive sales techniques and promotional efforts to convince customers to buy a company&#8217;s products or services, regardless of their actual needs or preferences.<\/h3>\n<\/li>\n<li>\n<h3>Production Concept: The production concept focuses on producing high volumes of goods or services at low costs, assuming that consumers will prefer products that are widely available and affordable.<\/h3>\n<\/li>\n<\/ul>\n<h3>(B) Main focus:<\/h3>\n<ul>\n<li>\n<h3>Selling Concept: The main focus of the selling concept is on selling and pushing products onto customers, often through persuasive advertising and sales techniques.<\/h3>\n<\/li>\n<li>\n<h3>Production Concept: The main focus of the production concept is on maximizing production efficiency and output to meet the demand for products in the market.<\/h3>\n<\/li>\n<\/ul>\n<h3>(C) Means:<\/h3>\n<ul>\n<li>\n<h3>Selling Concept: The means employed in the selling concept include aggressive advertising, personal selling, and promotional campaigns to stimulate demand and generate sales.<\/h3>\n<\/li>\n<li>\n<h3>Production Concept: The means employed in the production concept involve streamlining production processes, minimizing costs, and achieving economies of scale to produce goods or services efficiently and affordably.<\/h3>\n<\/li>\n<\/ul>\n<h3>(D) Ends:<\/h3>\n<ul>\n<li>\n<h3>Selling Concept: The end goal of the selling concept is to generate sales revenue and profits by persuading customers to buy the company&#8217;s products or services, often through short-term transactional relationships.<\/h3>\n<\/li>\n<li>\n<h3>Production Concept: The end goal of the production concept is to maximize production output and efficiency, assuming that increased production will lead to higher sales and profitability, often through a focus on long-term cost reduction and economies of scale.<\/h3>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Differences between \u2018Selling Concept\u2019 and Production Concept of marketing management philosophies on the basis of : (A) Meaning (B) Main focus (C) Means (D) Ends Ans. (A) Meaning: Selling Concept: The selling concept of marketing management philosophy emphasizes aggressive sales techniques and promotional efforts to convince customers to buy a company&#8217;s products or services, regardless [&hellip;]<\/p>\n","protected":false},"author":21830,"featured_media":114041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12119],"tags":[],"class_list":{"0":"post-150215","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-quiz"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapsofindia.com\/my-india\/wp-json\/wp\/v2\/posts\/150215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapsofindia.com\/my-india\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapsofindia.com\/my-india\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapsofindia.com\/my-india\/wp-json\/wp\/v2\/users\/21830"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapsofindia.com\/my-india\/wp-json\/wp\/v2\/comments?post=150215"}],"version-history":[{"count":1,"href":"https:\/\/www.mapsofindia.com\/my-india\/wp-json\/wp\/v2\/posts\/150215\/revisions"}],"predecessor-version":[{"id":150216,"href":"https:\/\/www.mapsofindia.com\/my-india\/wp-json\/wp\/v2\/posts\/150215\/revisions\/150216"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapsofindia.com\/my-india\/wp-json\/wp\/v2\/media\/114041"}],"wp:attachment":[{"href":"https:\/\/www.mapsofindia.com\/my-india\/wp-json\/wp\/v2\/media?parent=150215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapsofindia.com\/my-india\/wp-json\/wp\/v2\/categories?post=150215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapsofindia.com\/my-india\/wp-json\/wp\/v2\/tags?post=150215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}