{"id":326,"date":"2014-04-28T15:36:00","date_gmt":"2014-04-28T15:36:00","guid":{"rendered":"https:\/\/www.mapsofindia.com\/on-this-day\/28-april-1929-bhanu-athaiya-oscar-winner-and-renowned-costume-designer-was-born\/"},"modified":"2014-04-28T15:36:00","modified_gmt":"2014-04-28T15:36:00","slug":"28-april-1929-bhanu-athaiya-oscar-winner-and-renowned-costume-designer-was-born","status":"publish","type":"post","link":"https:\/\/www.mapsofindia.com\/on-this-day\/28-april-1929-bhanu-athaiya-oscar-winner-and-renowned-costume-designer-was-born","title":{"rendered":"28 April 1929: Bhanu Athaiya, Oscar winner and renowned costume designer, was born"},"content":{"rendered":"<p>Bhanu Athaiya, India\u2019s first Oscar winner and the Hindi film industry\u2019s most renowned costume designer whose work spans over five decades, was born on 28 April 1929 in Kolhapur (in present day Maharashtra), which was then a princely state.\u00a0<\/p>\n<p>Her father, Anna Saheb, an artist, died when she was nine years old.<\/p>\n<p>Recalling her childhood, she told <em>The Telegraph<\/em> in May 2008: \u201cThough I was born into an orthodox Brahmin family, where everybody studied the ancient sciences, it was my father, Anna Saheb, who broke the rules by taking up fine arts. . . . He painted portraits in oil in the academic style. When he would finish painting, he would call me to clean his brushes and palette. I loved the job and did it sincerely. Even now it is one of my fondest memories.\u201d<\/p>\n<p>On Sunday afternoons she and her six siblings would excitedly peep into the magic box that a travelling artiste brought, and see pictures of the various aspects of the Raj. Among these were pictures of European women dancing in their beautiful ballroom dresses. \u00a0<\/p>\n<p>Athaiya showed an early talent for art and drawing, and joined Mumbai\u2019s Sir J.J. School of Art, graduating in fine arts.<\/p>\n<p><strong>The switch to films<\/strong><\/p>\n<p>She initially worked in the popular magazine <em>Eve\u2019s Weekly<\/em><em>,<\/em> where she would make fashion illustrations inspired by India\u2019s heritage.<\/p>\n<p>She later switched to working in a boutique where she designed dresses. \u201cThat boutique was visited by everyone, from Kamini Kaushal and Nargis to Ramanand Sagar. It was Kamini Kaushal who gave me my first assignment. I started by designing her personal wardrobe, and soon went on to design her costumes in films like <em>Shahenshah<\/em> and <em>Chalis Baba Aur Ek Chor<\/em>,\u201d Athaiya told the art and film critic Trisha Gupta in February 2010.<\/p>\n<p>Eventually, she bagged her first film as costume designer \u2014 Guru Dutt\u2019s <em>CID<\/em>.<\/p>\n<p>She worked with Guru Dutt in memorable films such as <em>Chaudhvin Ka Chand<\/em>, <em>Kaagaz Ke Phool<\/em>, and <em>Pyaasa<\/em>. In the 1960s she worked in films such as <em>Sahib Bibi Aur Ghulam<\/em>, <em>Teesri Manzil<\/em>, <em>Guide<\/em>, <em>Janwar<\/em>, <em>Waqt<\/em> and <em>Mere Sanam<\/em>.<\/p>\n<p><em>Waqt<\/em>, directed by Yash Chopra, was a watershed moment for the manner in which clothes worn by the heroine influenced public tastes. As the <em>Time Out Bengaluru<\/em> puts it: \u201cThe tightly fitted churidar and kurta that clung to Sadhana\u2019s body caused young girls all over India to leave everything and rush to their tailors. Throughout the 1960s and \u201970s, stars such as Asha Parekh, Vyajanthimala and Mumtaz showed off their plump hips and full bosoms in Athaiya\u2019s snug creation.\u201d<\/p>\n<p><strong><em>Gandhi<\/em> and after\u00a0<\/strong><\/p>\n<p>However, Athaiya\u2019s moment of international fame came with the acclaimed 1982 film <em>Gandhi<\/em>, for which she won an Oscar for the Best Costume Design.<\/p>\n<p>In his foreword to Athaiya\u2019s 2010 book <em>The Art of Costume Design<\/em>, <em>Gandhi<\/em><em>\u2019s<\/em> director Richard Attenborough wrote: \u201cIt took me 17 long years to set up <em>Gandhi<\/em>, my dream film, and just 15 minutes to make up my mind that Bhanu Athaiya was the right person to create the many hundreds of Indian costumes that would be required to bring it to the screen.\u201d<\/p>\n<p>Recalling the challenges of working in such a major production, Athaiya said in an interview: \u201cWe had to capture 50 years of the Mahatma\u2019s life in various locations and we could not go wrong because he was an international figure, well known to the world audiences.\u201d<\/p>\n<p>In 2012, she decided to return her Oscar statuette to the Academy of Motion Pictures Arts and Sciences, Los Angeles, for safekeeping. She was afraid that it could meet the same fate as poet Rabindranath Tagore\u2019s Nobel Prize medal. In a scathing press release she said: \u201cI do not trust anyone in India to keep it. If Tagore\u2019s Nobel medal could be stolen, what is the guarantee my trophy would be safe? In India, no one values such things and we lack a tradition of maintaining our heritage and things pertaining to our culture.\u201d<\/p>\n<p>Athaiya continued to work in films after her <em>Gandhi<\/em> triumph. She bagged the National Film Award for Best Costume Design in 1991 for <em>Lekin&#8230;<\/em> and in 2002 for <em>Lagaan<\/em>.<\/p>\n<p>Remarkably active well into her eighties, she was roped in as design consultant for the TV show <em>Mahabharat<\/em> in 2013.<\/p>\n<p>Athaiya, who has worked in more than 100 films, has had a significant influence on the look of both post-independence Hindi cinema and its actors and actresses.<\/p>\n<p><strong>Also on this day:\u00a0<\/strong><\/p>\n<p>28 April 1971: Nikhil Advani, Hindi film director and screenwriter, was born<\/p>\n<p>Reference:<\/p>\n<ul>\n<li>Wikipedia<\/li>\n<\/ul>\n<p>WBSKA280414<\/p>\n<p>\ufeff<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bhanu Athaiya, India\u2019s first Oscar winner and the Hindi film industry\u2019s most renowned costume designer whose work spans over five decades, was born on 28 April 1929 in Kolhapur (in present day Maharashtra), which was then a princely state.\u00a0 Her father, Anna Saheb, an artist, died when she was nine years old. Recalling her childhood, she told The Telegraph in&#8230; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-326","post","type-post","status-publish","format-standard","hentry","category-history"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>28 April 1929: Bhanu Athaiya, Oscar winner and renowned costume designer, was born -<\/title>\n<meta name=\"description\" content=\"- 28 April 1929: Bhanu Athaiya, Oscar winner and renowned costume designer, was born\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mapsofindia.com\/on-this-day\/28-april-1929-bhanu-athaiya-oscar-winner-and-renowned-costume-designer-was-born\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"28 April 1929: Bhanu Athaiya, Oscar winner and renowned costume designer, was born -\" \/>\n<meta property=\"og:description\" content=\"- 28 April 1929: Bhanu Athaiya, Oscar winner and renowned costume designer, was born\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mapsofindia.com\/on-this-day\/28-april-1929-bhanu-athaiya-oscar-winner-and-renowned-costume-designer-was-born\" \/>\n<meta property=\"og:site_name\" content=\"What Happened on This Day in History - 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