3. Nike: Da Da Ding

The all women ad, featuring real-life athletes, was a part of Nike’s “Just Do It” campaign. This ad aimed to encourage women to take up sports and break the typecast of men only pursuing fitness. Sportspersons from diverse fields like Rani Rampal (hockey), Jyoti Ann Burrett (football), Joshna Chinappa (Squash) and Ishita Malviya (surfing) lent the required athletic ‘josh’ to this advertisement. Deepika Padukone (badminton) was also part of this commercial but she shared equal screen space with others. Released in 2016, this ad was a fresh take on strong, empowered and healthy women.