9. Kotak Mahindra 811 – #IndiaInvited

Another beautiful campaign by Kotak Mahindra featuring Ranveer Singh which talks about ‘inclusivity’. In the ad, the protagonist, i.e. Singh, sitting on a bench in a railway station, shows how our society discriminates against people on the basis of caste, creed, appearance, religion, sexual identity and so on, and goes on to reassure that Kotak Mahindra 811 account is accessible to anyone regardless of their background. In fact, he quotes how he is being mocked in the society “…ye atrangi kya acting karega?” In the backdrop of most bank advertisements typecasting white collar males as the centre of attention, this ad was quite a breath of fresh air.

Looking at the plethora of commercials in mass media, it would seem no one knows how to be a ‘perfect’ man and woman better than these ads. But here are a few campaigns we absolutely loved, as they initiated a positive change by seeking to dispel long ingrained societal norms.