HDFC ERGO GIS Mapping / Business Solutions

Problem Statement:

HDFC Ergo was looking for a way to categorise their customer base and create different marketing strategies for different customer groups.

Solution:

At Maps Of India, we provided HDFC Ergo with pan India administrative and pin code boundary data from India, district to town level. This data was used by HDFC Ergo in their analytical software QlikView to work out different scenarios for their sales and marketing team and generate heat maps by merging their internal data for an intelligent decision making.