The correct answer is -Agricultural marketing refers to the process of selling agricultural products from the farmers to the consumers or intermediaries who will further distribute them to the consumers. It encompasses a range of activities, including the packaging, grading, transportation, storage, and selling of agricultural products. The objective of agricultural marketing is to bring agricultural products from the farms to the consumers in a timely, efficient, and cost-effective manner while maximizing the returns to farmers and other stakeholders in the supply chain. Effective agricultural marketing is crucial for the growth and development of the agricultural sector, as it helps to connect farmers to markets, improve their access to information, and reduce post-harvest losses. It also plays a key role in ensuring food security, supporting rural livelihoods, and promoting economic growth and development.
