Emerging trends of online shopping in India

A friend of mine bought a top branded laptop bag online by using a discount coupon. She purchased the laptop bag by paying Rs 1500, which on the shelf of some posh shop at a mall would definitely cost anywhere between Rs 3000-4000. Thanks to online shopping stores and discount coupon code system, a new trend has emerged in India. Not only this, but online shopping also gives a relief from the hectic last minute shopping for a friend or a family in case you forget to buy a gift for them on a specific occasion.

Nowadays virtual stores in India are not limited to one or other kind of a specific product but sell all kinds of material ranging from home décor, designer clothes to grocery etc. Though in India, like any other country, people had started doing online shopping quiet tentatively but with time confidence in shopping stores is building up. To further gain the confidence of their customers, these virtual stores are giving an option of ‘Paying cash on delivery’ and “Free shipping within India’. These features allow you to pay if you like the product and that too delivered at your door step free of cost. Another reason for using feature of paying cash on delivery is that, most Indians are not open to share their credit card details online. Some even do not know how to use it for online shopping, even though they are computer savvy.

Online shopping is still at its budding stage in India, but economists are forecasting a very significant growth in this field in the coming years. It is estimated that online shopping industry will probably touch USD 34.2 billion by 2015. It is also expected that by 2015 number of mobile phone users in India will reach to 1200 million. At present, people shop online not only through laptops and desktops but use their mobile phones as well for the same and the coming years will see a huge consumer base in this category.

To further encourage more people for online shopping in India, the biggies of this Industry have created the concept of ‘Cyber Monday’. This has been developed by Google India with many e-commerce sites like Homeshop 18, Snapdeal, Makemytrip and Flipkart. This is the place for some of best online shopping deals and coupons for various products in different virtual stores.

Transformation in the trends of shopping is occurring because of the changing lifestyle of the consumers in India and expansion in online activity. Major draw card of online shopping is the ease and discounts you get on different products. Above that, it really saves your time, patrol, and if you are a claustrophobic person then online shopping gives you the total relief from the crowd.

Everything comes with its own advantages and disadvantages and same is the case here. Mindset of Indians is more inclined towards real shopping where they can actually touch, feel and compare the products before buying. Then, by seeing the promising profit in ecommerce industry, there will be many fake online shopping stores as well. But the buyers have to be very cautious while buying and must check the reliability and credibility of the websites before buying any product.