Progressive Advertisements on Indian TV

Progressive Advertisements on Indian TV
Progressive Advertisement is the changing face of Indian advertising.

It is not really a mystery that advertisements promote sexism, stereotypes and the new trend of reverse sexism in order to push their agendas. From reducing women to mere sex objects in a deodorant commercial to defining beauty by portraying only ‘fair is lovely’ to putting a mother inside the kitchen to make noodles, time and again Indian commercials have defined gender roles in a conventional manner in a few seconds.

However, there are some exceptions that have stood the test of time by breaking the stereotype and inducing a change of perception through the mass media.

Here, we have listed some of such progressive ads:

(please click > Next to know the names of the ads)