Since its inception in 1998, MapsofIndia has existed with one purpose, the purpose of bringing information on and about India to global audience. We have been there for almost two decades now and as is the norm, there have been invariable changes in how we set out to achieve this purpose.
The site has grown beautifully and taken the numero uno position as a mapping portal. Other than delivering on its own merit, it has added a number of sub-sites to make the information more readily available. In this growth story, we have, over the course of four years, intertwined another story.
The story of MyIndia which follows the “Golden Circle Rule” to a ‘T’.
Yes, we first questioned ourselves “WHY” and the answer was, “We wanted to be an ideal resource for readers looking for current insights on the latest developments, on a wide spectrum of topics pertaining to India”. Then came the subsequent “HOW”! So, we went ahead and created an opinion site – a site within a site which had its own URL but resounded well with Mapsofindia. And so, we had the offering, or the “WHAT” of the Golden Circle rule in MyIndia, a well thought out site which is a unique digital hub of information, analysis and opinion about key aspects related to India encompassing its culture, polity, business, finance, society, sports, science, etc.
The site has grown as a magazine month-over-month for almost 48 months in a row. Currently, MyIndia has 12 broad categories – Business, Culture, Reviews, Food Recipes, Education, Politics, India, Social Issues, Sports, Technology, Travel, and covers a vast variety of subjects and links them with facts and maps wherever needed.
Every week about 14-15 stories are published and each story has facts presented in a simplified/ actionable manner. To aid in better communication of the thought, each story is accompanied with a customised graphic.
The opinions and afterthoughts on various themes found on MyIndia, however, may sometimes chime with the popular notions or opinions, or reflect conflicting thoughts at other times. But it stands on its own; the site neither aligns with any political party nor has any specific line of thought other than it being all about India that is ours.
The site draws thousands of visitors on any given day, and we believe the primary reason for our audience to return to us is based on two very strong principles –
1. We don’t repeat stories or beat around the bush. If a story is covered twice, it is on a different take and is a kind of enhancement to the existing story line.
2. The site doesn’t endorse sensationalism and believes instead in stories with merit. Hyping or exaggerating to get more eyeballs is not our goal or intention and it never will be.
The story of MyIndia is about a project’s success! It is a project that exists for a purpose and has found readership among numerous like-minded people, and further driven deeper engagement.