Navya went to a supermarket for grocery shopping. She bought one kg of bajra four…

CBSE Business Studies class 12 question and answer | Navya went to a supermarket for grocery shopping. She bought one kg of bajra four from the supermarket. On reaching home when she opened the packet she found worms inside it. She was disappointed and told her son about the same. Her son asked her to check the label. When she checked the label of the packet, she found that bajra flour was stale and beyond the expiry date. She approached the sales-person at the supermarket who replaced the bajra flour immediately.

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Navya went to a supermarket for grocery shopping. She bought one kg of bajra four from the supermarket. On reaching home when she opened the packet she found worms inside it. She was disappointed and told her son about the same. Her son asked her to check the label. When she checked the label of the packet, she found that bajra flour was stale and beyond the expiry date. She approached the sales-person at the supermarket who replaced the bajra flour immediately. When she thanked the sales-person, she was told that it was the policy of the supermarket to satisfy the customers. He further told that satisfied customers not only lead to repeat sales but they also provide good feedback to prospective customers which helps in increasing the customer base of business. Identify the point of importance consumer protection from the point of view of the supermarket which is helping them to increase the customer base :

(A) Long term interest of the business
(B) Moral justification
(C) Social responsibility
(D) Government intervention

Ans. (A) Long term interest of the business