Today, Brand Equity – The Economic Times weekly feature, covers brands and their recall. I decided to go ahead and check out what my association / recall / first reaction with each of them is. Here is a rundown on the ranking with my comments / remarks / observations.
1. Colgate – Not my regular toothpaste, use it when traveling or when presented with a free one in a travel kit.
2. Dettol – Always at home, but Savlon is my strong second option.
3. Clinic Plus – My head loves dandruff, Clinic Plus helps me control it.
4. Lifebuoy – No user association, reminds me of “O boy, o boy Charlie, from Matru Ki Bijli Ka Mandola.
5. Lux – Not me. Blows millions on advertising.
6. Maaza – Not good for me.
7. Nokia – A company which worked hard to make me shift from their brand to Samsung.
8. Airtel – I am fed up with their line dropping challenges.
9. Close-up – I am not supposed to be their user.
10. Maggi – My daughter loves me for making it to her “exact taste” every time.
11. Britannia – They make good biscuits and cookies but can’t get their packaging right. Their 5 Grain biscuits have a big-time packaging problem.
12. Pepsi – Diet Pepsi!
13. Thums Up – Works in the west & south of India.
14. Kurkure – A snack with MSG.
15. Surf Excel – I need the one which is for top-loading and it is not always available.
16. Bata – Hmm… They still sell and keep innovating and tinkering with their business model all the time.
17. Rasna – Gave Surf a run for their money.
18. Frooti – Wrote a slogan for them in a slogan writing contest – “Best route to fruit”.
19. Vodafone – Have they managed their tax problems?
20. Vicks – Don’t see it often.
21. Dove – A soap sold beautifully.
22. Tide – I use it when I am in the US, it is always available next to the laundry machine for purchase.
23. Moov – Took on Iodex and won.
24. Good Knight – Can’t live without it.
25. Pond’s – Still remember “sab kuch dikhta hai” and “Mummy jaisa sundar bana do na” campaigns.
26. Mirinda – Kids and ladies who don’t drink vodka, drink Mirinda.
27. Glucon-D – Always at home.
28. Tata Salt – There never has been a serious challenge to its dominance.
29. Parachute – Synonym for coconut oil.
30. Ariel – I don’t differentiate between them and Tide.
31. All Out – Brand confusion and dilution.
32. Sunsilk – It is a shampoo.
33. Pepsodent – Dented teeth?
34. Bournvita – My daughter is a Bournvita girl 🙂
35. Fair & Lovely – Is it the one which Shahrukh Khan uses?
36. Rin – Was on my mother’s shopping list 30-40 years back.
37. Parle Products – Parle G, the only biscuit with my morning tea.
38. Cadbury Dairy Milk – Made chocolate a gifting option in India.
39. Vim – Cleans utensils.
40. 7UP – A clear soda.
41. Samsung (Mobile Phones) – Almost an Apple iPhone at half the price or lower. I use it.
42. Pantene – A shampoo.
43. Head and Shoulders – A good shampoo.
44. Coca-Cola – It is Coca Cola, I don’t drink.
45. State Bank of India – The big Indian bank abused by political masters for personal favours.
46. Horlicks – My grandfather and my father’s alternative to drinking milk.
47. Big Bazaar – Air-conditioned, enclosed flea market / street market.
48. Limca – It has no alternative.
49. Sprite – A soda.
50. Cinthol – A soap from Godrej.
51. Slice – A mango drink.
52. Santoor – A South-Indian beauty soap.
53. Complan – A drink for kids which competes against Bournvita.
54. BSNL – Politicians milked it dry.
55. Fanta – Father of all orange-coloured sodas.
56. Medimix – A soap for keeping allergies away.
57. 5 Star – It was the chocolate I grew up with.
58. Tata Tea – They bought Tetley.
59. Godrej No1. – A bath soap.
60. Johnson & Johnson – A newborn / baby care brand.
61. Boroplus – A cream for teenage girls.
62. Fevicol – Good carpenter’s go-to brand for layering and pasting jobs.
63. Mortein – Something like Good Knight.
64. Kissan – Sauces and juice-based concentrates.
65. Zandu Balm – I prefer Amrutanjan.
66. Sunfeast – ITC’s challenger to Britannia & Parle.
67. Munch – A chocolate?
68. Amul – Kurien, Cooperatives, Operation Flood, Women empowerment, Responsible organization.
69. Crocin – For mild fever.
70. Garnier – Makes shampoos and creams, essentially a ladies brand.
71. Wheel – Counter to Nirma by makers of Surf.
72. Ujala – For keeping white clothes, white.
73. Amrutanjan Balm – Solution for headache.
74. Kit Kat – I prefer 5 Star.
75. Lakme – India’s “make-up” brand, originally owned by the house of Tatas.
76. Nirma – Made Unilever go back to marketing school.
77. Vaseline – Poor man’s Nivea.
78. Nestle Milk Chocolate – No recall of having had it.
79. Bisleri – Bottled water in India is called Bisleri.
80. Aashirvaad – Good quality aata, especially “Sharbati”.
81. Samsung – I trusted them 13 years back, it still works.
82. Nescafe – For us, it was synonym for coffee.
83. Lays – Before Lays there was Gold ‘n’ Crisp, Binny’s and Uncle Chips. Lays’ success killed G n C and Binny’s and they bought Uncle Chips.
84. Harpic – Loos are cleaner.
85. Boroline – Haven’t seen or heard for years. Was used for pimples and acne, I think.
86. Dabur Hair Oil – Is it the same as Dabur Amla Hair Oil?
87. Boost – It was the secret of Kapil Dev’s energy and later of Sachin’s.
88. Rexona – It is a soap.
89. Iodex – For muscle pain relief it was always Iodex, Moov came and Iodex was never the same again.
90. Titan – My favourite watch brand and one of my favourite corporate entities.
91. Oral-B – Status symbol among toothbrush brands.
92. Babool – A medicinal toothpaste.
93. Saridon – For headache.
94. LG – Cheap consumer durables.
95. Hamam – It was once “Tata ka Hamam”. Was not aware that it is still around.
96. D’Cold – For relief from cold initiated headache.
97. Hajmola – Necessary after a big Punjabi meal.
98. Domex – Cleaning aid?
99. Vivel – Shampoo & Soaps from ITC, right?
100. Godrej Hair Dye – The brand before Hair Dyes were branded as Hair Color.
