Gone are the days when consumers could have easily been fed with several shimmer and glitter in the name of scintillating cosmetics. The days of plastering our faces, skin, and body with a truckload of chemicals and harmful elements are behind us. The gimmicks and infatuation of yesteryears wouldn’t work on the present-age millennials and GenZs. These are vigilant consumers of the new age who are very much aware of their priorities and well-being. Feeding powdered and shimmery lies wouldn’t do the charm for them. With the information on the benefits of sustainability growing, people are tilting their preference towards a sustainable end. With naturalized and chemical-free products gaining popularity, consumers are also raising their voices towards promoting cruelty-free beauty care products. Many brands are being called out on their exploitative practices and brutal testing of voiceless, innocent animals.
What is cruelty-free skincare?
The cruelty-free beauty care and skincare imply that the products manufactured and supplied in the market are neither derived nor have been tested on animals. But there’s more to this than we understand. Cruelty-free skincare includes the prevention of animal testing not just through products but also through the ingredients involved. Animal testing also involves using ingredients tested on animals before or in a place where animal testing laws aren’t that strict. These labels can be deflating and confusing; thus, we need to have a clear idea of the same. Somewhere, it’s also the fault of customers consuming these products. It is our responsibility not to promote or encourage these brands.
Why go cruelty-free?
The cruelty-free products are derived and obtained through natural and organic ingredients. These cosmetics and products are rich in natural elements with close to no indulgence of chemical substances, and most importantly, they are cruelty-free for animals.
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More affordable
Considering its production of mainly natural and organic ingredients, these are usually more affordable than the extravagantly priced animal-tested products.
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Discouraging cruelty against animals
As responsible consumers and members of this human race, we must say no to such exploitative skincare lines. Suppose we shift to cruelty-free and organic beauty care products. In that case, it will automatically discredit and discourage cruel brands and further dispromote the gruesome lab testing on voiceless and innocent animals. In the rush of accessorising ourselves with cosmetics, we should not neglect the ill practices employed on other decent creatures.
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Safer
The step towards the adoption of animal cruelty-free products stops the injury and brutality against animals in experimentation labs. Apart from this, it greatly exposes you to a good range of non-toxic, chemical-free products, which are far safer and more suitable for your supple skin.
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A step towards making the planet a better place
Animal-tested products are infused with a plethora of chemical and toxic substances which extensively harm our skin and body. Along with deteriorating the health of our skin, these products are also harmful to the planet. Many chemicals employed in making cosmetics and other products are tested on animals and discarded into the environment. The hub of chemical waste produced by these industries deteriorates the overall condition of our mighty earth. By saying no to such brands, we take a step towards promoting an environment-friendly beauty line.
Animal testing is unnecessary, given the other alternatives present at our hand. In-vitro testing, done by exposing the cells to ingredients or products outside the human body, is one of the greatest substitutes. Also, animal testing alone doesn’t prove the product’s safety, making it banal to continue such experiments. Above all, over a thousand ingredients have been proven safe to use. So, instead of using chemicals and further testing them on animals, brands can instead use safe, natural, and organic ingredients. Beauty brands can be held responsible for brutalizing exploitative crimes against animals through experimentation labs. However, recent trends have shifted consumers towards safer, natural, and substantial skincare products. With the variation and modifications in customer needs, beauty brands are also changing the patterns of their manufacture and production to pay heed to the needs of their consumer base.
