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Tata is India's Number one brand

The Indian multinational conglomerate holding company, Tata, is the most valuable brand in India, as per the 2016 Brand Finance report. Founded in 1868 by Jamshedji Tata, the company topped the list of India’s 100 most valuable brands at an estimated value of $13.7 billion. However, though Tata managed to retain its topmost position as the most valuable company of India, its brand value did take a plunge by 11%. The reasons for this plunge [...]

DC Tia

Auto Expo has moved places, this time literally over 40 KMs if not more. This time the venue is Greater Noida – Expo grounds. Yes, there are crowds and these all pictures are from business hours, at business hour crowd includes kids in strollers. Let us begin the show with vintage first. This beauty was standing at the Chevy stand, of course it was much admired and loved. This vintage had a young & gleaming [...]

December 21, 2012

Two statements introduced me to the house of Tata. The first was – “Juta Bata da, Truck Tata da,” this means you should always buy shoes made by Bata and a truck built by Tata. This statement has been much more than a sales pitch for decades; it was a statement of trust. Whether it is your feet or business, trust was the core in the late sixties and early seventies. Our parents always took [...]