a. Elaborate any four roles and responsibilities she will have in different phases of fashion merchandising. b. How is small single……………….

Question 26:a. Elaborate any four roles and responsibilities she will have in different
phases of fashion merchandising.
b. How is small single unit store different from chain store?
c. Enumerate any four courses that Anu might have done to have a career
in fashion merchandising?

The correct answer is -a. As a fashion merchandiser, Anu’s roles and responsibilities will vary depending on the phase of fashion merchandising she is involved in. Some of these are:

1. Inspiration and Design Phase: In this phase, Anu’s roles and responsibilities will include:

• Researching current fashion trends and analyzing consumer behavior to identify market gaps and opportunities.

• Working with designers to convert their creative ideas into commercial products.

• Developing design concepts and themes that align with the brand’s identity and target audience.

• Conducting regular market research to ensure that the product line remains competitive and relevant.

2. Planning and Production Phase: In this phase, Anu’s roles and responsibilities will include:

• Analyzing sales data and forecasting future trends to make informed decisions about inventory management and product development.

• Collaborating with designers, suppliers, and manufacturers to ensure that products are delivered on time and meet quality standards.

• Creating and managing budgets for the product line.

• Developing marketing and promotional strategies to increase brand visibility and drive sales.

3. Distribution and Retail Phase: In this phase, Anu’s roles and responsibilities will include:

• Coordinating with retail stores to ensure that products are merchandised effectively and sales targets are met.

• Analyzing sales data and customer feedback to identify areas for improvement and make recommendations for future product development.

• Monitoring inventory levels and making adjustments as needed to meet customer demand.

• Developing relationships with suppliers, retailers, and other industry professionals to stay abreast of industry trends and opportunities.

4. Customer Service Phase: In this phase, Anu’s roles and responsibilities will include:

• Responding to customer inquiries and complaints in a timely and professional manner.

• Providing product knowledge and styling advice to customers to enhance their shopping experience.

• Collaborating with retail staff to ensure that the customer’s needs are met and their expectations are exceeded.

• Developing and implementing customer service policies and procedures that align with the brand’s values and customer expectations.

b. Small single unit stores and chain stores differ in various aspects such as:

• Size and scale of operations: Small single unit stores are typically smaller in size and operate on a smaller scale than chain stores, which may have multiple locations and larger operations.

• Ownership and control: Small single unit stores are often owned and operated by a single individual or family, whereas chain stores may be owned by a larger corporation or group of investors.

• Marketing and branding: Chain stores typically have a well-established brand and marketing strategy that is consistent across all locations, whereas small single unit stores may have more localized branding and marketing efforts.

• Product selection and pricing: Chain stores may have a wider selection of products and more competitive pricing due to their larger scale, whereas small single unit stores may have a more curated selection of products and higher prices due to their smaller scale and higher overhead costs.

c. Some of the courses that Anu may have done to have a career in fashion merchandising are:

• Bachelor’s or master’s degree in fashion merchandising, marketing, or a related field.

• Short-term courses or workshops on specific topics such as trend forecasting, product development, or retail management.

• Internships or apprenticeships with fashion houses or retailers to gain hands-on experience and build industry connections.

• Certification programs in areas such as sustainability, ethical fashion, or supply chain management to stay abreast of emerging trends and best practices in the industry.