Shoonya Campaign is the campaign that seeks to raise user awareness of the advantages of delivery with no emissions and speed up the implementation of Electric Mobility (EVs) in the urban services market. A corporate labelling and certification scheme called Shoonya Brand is introduced to acknowledge and promote the industry’s efforts to switch to EVs for last-mile delivery.
Moreover, It will make it easier for e-commerce businesses to differentiate their products from their rivals. Online tracking system: An online monitoring platform will communicate the campaign’s impact using the information on the number of miles driven in electric cars, carbon emissions, pollutants saved under certain conditions, and other advantages of using clean delivery trucks.
Mentioned below are its advantages:
EVs are required for last-mile deliveries
E-commerce Market Growth India’s online shopping sector expanded at an average pace of 53% per year between the year 2013 till 2017, and by 2022 it is anticipated to reach $150 billion. This has significantly increased the networks of delivery trucks by moving the end-transportation of items further from the customer.
Cut Emissions
10% of India’s freight transit CO2 emissions are accounted for by urban freight vehicles, and by 2030, these emissions are projected to increase by 114%. The absence of tailpipe emissions from EVs can significantly improve air quality. They release 15–40% less CO2 and cost less than engines that use internal combustion, even when manufacturing costs are considered.
Energy Security
Moving to electric vehicles (EVs) can help India decrease its reliance on foreign oil, address the issue of energy shortages, and transition to renewable and sustainable energy sources.
Mentioned-below are the issues that need to be dealt with:
Technologically, India lacks the ability to produce the electronics, including batteries, processors, controllers, etc., that are the foundation of the EV business.
Support for Infrastructure
Other issues that limit the expansion of the EV sector include the lack of clarity surrounding Alternate Current vs Direct Current charging stations, grid dependency, and capacity anxiety.
Materials readily available for domestic production
The battery is EV’s most crucial element. Lithium and cobalt, which are necessary for the manufacture of batteries, have yet to be discovered to exist in reserves in India. India is reliant on nations like China and Japan to import lithium-ion batteries.
Efforts Made
The National Electric Mobility Mission Plan (NEMMP) was introduced in 2013 to achieve national fuel stability by encouraging using electric and hybrid vehicles.
FAME Framework
The Indian government has made progress with its Accelerated Use and Manufacturing of (Hybrid &) Electric Vehicles efforts, with an objective of 30% Capacity Availability by 2030. These programmes encourage EV use and, in some situations, mandate them. The National Mission on Transformational Mobility and Battery Storage will suggest and promote programmes for the phased manufacture of EVs, EV modules, and Batteries and push the approaches for transformative mobility.
Fiscal Incentives
To promote the manufacture, use, and infrastructure for EV charging, such as refunds of income taxes paid, exemptions from customs charges, etc.
