The Indian weight loss industry is full of miraculous pills and magical teas that will help you lose 4 kilograms worth of weight in just a month, all while tasting delicious. From protein powders to fat-burning belts, everything is available.
However, do these diets deliver what they promise? Is it even possible to lose that much weight just by drinking tea?
So if the weight loss industry has been promising unrealistic results, why do people still run after these magic pills?
• People love the quicker route
Today, all humans are so immersed in their work lives that we hardly have any time to spend on ourselves. Unfortunately, it means that our bodies end up suffering the most. Sitting in one place for hours or unable to form a proper workout schedule, many people choose the easier way for faster results, such as keto dietary pills or machines that guarantee fat loss. According to a study, 52% of people in the age group of 20-35 living in big cities agree they don’t have time for exercising, and they’d rather spend that time on something else.
• We want unrealistically fast results
Because we’re in the habit of wanting everything served ASAP, people are much more inclined towards crash diets that guarantee 10 kgs per month instead of balanced healthy meals with exercising that can quickly shed 2-3 kgs but in a much better and money-saving manner.
• The word ‘healthy’ has become overused
We live in a time when all brands want a piece of the cake that is weight loss campaigning. From marketing their oil as the ‘healthier alternative, oatmeal biscuits containing just about 5% oats, digestive biscuits having even lesser fibre to ’healthy’ noodles can be made in two minutes. Today we can smoothly enter any store and find something with the ‘good for health’ label on it. Unfortunately, this word gets used so much that people have forgotten its real meaning. With their fast-paced lives, nobody has time to fact-check these claims, and with the belief that they’re doing something good for their body, they’re consuming unhealthy foods.
The truth is, 80% of our health and fitness relies on physical activity, and only 20% does on the food we consume. 0% can be achieved by those pills and teas and powders that promise a new and beautiful you.
People have become susceptible to such lies because it is a much easier and happier solution than strenuous efforts, and companies are just giving us what we’re buying.