Popcorn and watching a film in theaters go hand in hand. No matter what kind of cinematic masterpiece you watch on the big screen, the experience would not be the same without a bucket of popcorn. Did you know that theater owners profit most from selling popcorn? This is not surprising, given the high markup on popcorn, which can be up to 90%.
However, popcorn was not always a part of movie theaters. In the early days, theater owners considered their establishments to be places of class and grandeur, and they did not want to allow street food like popcorn inside. Let’s look at how this changed and how popcorn came to be associated with movies.
The Early Days and Rise of Popcorn
Popcorn is a popular snack that has been enjoyed for ages by people worldwide. It has been discovered in archaeological sites in Mexico, Peru, and other parts of the Americas dating back to 4,700 BC. Popcorn initially popped over an open fire and was frequently used as a ceremonial dish.
It was in the 19th century that popcorn popped into a commercial environment. Charles Cretor invented the first steam-powered popcorn machine in 1885. This machine made it possible to pop popcorn fast and easily, contributing to the snack’s popularity. Popcorn quickly became a favorite food at fairs, circuses, and other gatherings. It was also available in supermarkets and confectionery stores. Popcorn had become a popular snack item in America by the early twentieth century.
Popcorn in the Movies!
So, how did popcorn become a movie theater staple? Everything began during the Great Depression. Movie theaters were fighting to stay viable as individuals tightened their belts. They started allowing vendors to sell popcorn outside their theaters, saving their lives. Popcorn was a simple and affordable food that anyone could enjoy, and it helped to draw more people to the movies.
Theater owners eventually learned they could make even more money by selling popcorn. They started putting popcorn machines in their lobbies, and popcorn gradually became a permanent presence in movie theaters. Popcorn is still one of the most popular movie theater snacks today. It’s a tasty way to see a movie and helps raise theater earnings. The future of popcorn is bright. Popcorn will most likely remain a prominent aspect of the movie-going experience as the movie industry evolves.
The New Age of Popcorn
In addition to cinema, popcorn is a favorite snack during athletic events, fairs, and other public gatherings; it is a flexible snack that individuals of all ages can enjoy. In addition to classic popcorn, several additional types of popcorn are now available, including flavored popcorn, popcorn balls, and popcorn cakes. Popcorn can also be eaten in various ways, such as with butter, salt, cheese, caramel, or other toppings. Percy Spencer introduced microwavable popcorn in 1981, making and enjoying popcorn became easier. Popcorn is a delightful, inexpensive, and flexible snack that will remain popular for many years.
