Microsoft Corp’s Bing search engine has been stopped showing results by Facebook Inc. on their social networking site. The relationship between Microsoft and Facebook dated back to 2007 after the software giant Microsoft Corp. invested $ 240 million, by which it bought 1.6 % stake in Facebook at a 15 billion dollar valuation. Seeing the popularity of Facebook among the young generations, which was started by Mark Zuckerberg when he was a student of Harvard University, Microsoft realized the possibility of widening the user base as Facebook would gain more prominence with time. Facebook which was then a three-year company in 2007 was the most prominent and accepted social networking site.
Microsoft emerged as the third party advertising platform partner for Facebook which would internationally sell advertising other than the United States. By this strategic alliance Facebook continued to emerge as one of the most innovative technology company and this relationship brought the most pertinent and consistent advertising to billions of active users of Facebook all across the globe. It was not only an important accomplishment for the two international companies but was also a great win for the advertisers and the collective users.
Facebook to introduce its own search engine
This strategic decision of not including results from Bing search engine has been confirmed by the company (Facebook) spokesperson. The Bing deal which was renewed in 2010 started after Microsoft bought its Facebook stake.
In revamping its search offering, Facebook is going to introduce its own search engine which will facilitate the users for searching information from their friends’ posted comments within the social networking site.
According to research firm comScore, Microsoft Bing is the No. 2 web search provider in the US which has 20 % share of the market.
Facebook expanded the use of Microsoft Bing search results to the international version at the same time when it started taking control of its own advertising business and as a result it stopped using Microsoft banner ads in 2010.
The decision of stopping Bing search engine in Facebook may reflect the importance of web search technology which Facebook witnesses and as Bing is ailing after Microsoft’s consumer website MSN’s refurbishing, this move will have negative impact on its market share.
Partnership with Microsoft to continue
“We’re not currently showing web search results in Facebook search because we’re focused on helping people find what’s been shared with them on Facebook”, a spokesperson from the company confirmed to Reuters. He also said, ‘We continue to have a great partnership with Microsoft in lots of different areas.”
Facebook’s new tool will facilitate its searchers to connect users with friends and find information within the networking service though Bing has enabled Facebook linking to other websites. Facebook’s Chief Executive Mark Zuckerberg claimed in a conference call with analysts in July that every day the social networking service has more than a billion queries. Mark Zuckerberg also included, “There is more than a trillion posts, which some of the search engineers on the team like to remind me, is bigger than any web search corpus out there.”
It is not at all confirmed whether Facebook will expand its search tool in the future like displaying pages in a controlled bar as it is coming up with its own search engine.
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