The Indian football fans were left surprised when the Indian Ed-tech company Byju’s revealed to be the official sponsor of the world’s biggest sports festival, i.e. the 2022 FIFA (Fédération Internationale de Football Association) World Cup. The Indian Ed-tech firm now has the official rights to use the FIFA World Cup logo, assets, and badge. In addition, the company can make exclusive promotions and distribute them to football fans across the World.
In an official statement, FIFA’s Chief Commercial Officer Kay Madati said, “FIFA is dedicated to harnessing the power of football towards the goal of enacting positive societal change. We’re delighted to be partnered with a company like BYJU’s, which is also engaging communities and empowering young people wherever they may be in the World”.
“We look forward to supporting the promotion of BYJU’S educational learning opportunities, as well as having them join the global drumbeat of excitement for the FIFA World Cup 2022 through its association with this groundbreaking tournament,” Madati added.
Thrilled by this announcement, the CEO and founder of BYJU’s, Raveendran, said, “We are excited to be sponsoring the FIFA World Cup Qatar 2022, the biggest single-sport event in the World. It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport. Sport is a big part of life and brings together people across the World. Just as football inspires billions, we at Byju’S hope to inspire the love of learning in every child’s life through this partnership”.
Is Byju’s the first Indian firm to bag this achievement?
Technically, No. Byju’s is the second Indian firm to bag the rights of the FIFA sponsorship. The first was Satyam Computers back in 2007, which became the first Indian company to sign up as a sponsor and official Information technology service provider for not one but two FIFA World Cup editions (2010 and 2014). However, it is the first official Indian sponsor of the WC.
What is Byju’s?
It is an Indian educational technology company that provides personalized and exciting educational information. The Bangalore-based company was launched in 2011 and has reached 21 different countries. The company also has its app called BYJU’s learning app, which was launched in 2015 to enhance the student’s experiences without sitting in a class. The company caters to students of all age groups from K-12 to prepare for competitive exams. The company’s app has over one crore downloads and has a loyal customer base among the students.
Some facts about the FIFA World Cup 2022
- First-ever Winter World Cup to be held in Qatar. The reason is that Qatar’s climate is sweltering, touching almost 50 degrees Celsius.
- The World Cup commences on November 21, 2022, and ends with the final scheduled on December 18, 2022.
- Also, due to the extreme climate conditions, the Stadiums will be fully Air-conditioned.
- This World Cup is hosted with the least number of stadiums ever, the total number being only 8. The 2018 Fifa World Cup had almost 12.
- Only the second World Cup to take place in Asia. Qatar is known to be a country in Western Asia. The first Asian countries to host WC was when Japan and South Korea co-hosted together in 2022.
