Differences between ‘Selling Concept’ and Production Concept of marketing management philosophies on the basis of :
(A) Meaning
(B) Main focus
(C) Means
(D) Ends
Ans.
(A) Meaning:
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Selling Concept: The selling concept of marketing management philosophy emphasizes aggressive sales techniques and promotional efforts to convince customers to buy a company’s products or services, regardless of their actual needs or preferences.
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Production Concept: The production concept focuses on producing high volumes of goods or services at low costs, assuming that consumers will prefer products that are widely available and affordable.
(B) Main focus:
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Selling Concept: The main focus of the selling concept is on selling and pushing products onto customers, often through persuasive advertising and sales techniques.
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Production Concept: The main focus of the production concept is on maximizing production efficiency and output to meet the demand for products in the market.
(C) Means:
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Selling Concept: The means employed in the selling concept include aggressive advertising, personal selling, and promotional campaigns to stimulate demand and generate sales.
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Production Concept: The means employed in the production concept involve streamlining production processes, minimizing costs, and achieving economies of scale to produce goods or services efficiently and affordably.
(D) Ends:
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Selling Concept: The end goal of the selling concept is to generate sales revenue and profits by persuading customers to buy the company’s products or services, often through short-term transactional relationships.
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Production Concept: The end goal of the production concept is to maximize production output and efficiency, assuming that increased production will lead to higher sales and profitability, often through a focus on long-term cost reduction and economies of scale.
