Progressive Advertisements on Indian TV

Progressive Advertisements on Indian TV
Progressive Advertisement is the changing face of Indian advertising.
Progressive Advertisements on Indian TV
Progressive Advertisement is the changing face of Indian advertising.

It is not really a mystery that advertisements promote sexism, stereotypes and the new trend of reverse sexism in order to push their agendas. From reducing women to a mere sex object in a deodorant commercial to defining beauty by portraying only ‘fair is lovely’ to putting a mother inside the kitchen to make noodles, time and again Indian commercials have defined gender roles in a conventional manner in a few seconds.

However, there are some exceptions that have stood the test of time by breaking the stereotype and inducing a change of perception through the mass media.

Here, we have listed some of such progressive ads:

(please click > Next to know the names of the ads)