Progressive Advertisements on Indian TV

8. Dabur Vatika: #BraveandBeautiful

Dabur Vatika
Dabur Vatika

Dabur Vatika, one of the leading hair care brands, salutes women cancer survivors by featuring a young mother who’s trying to regain her regular life post-cancer. In the commercial, a bald woman is getting ready for office. At first, she chooses a western outfit and covers her head with a shawl. But later she ends up wearing a simple saree and flaunt her bald head with a ‘bindi’. And the blurb of the song says, “Some people don’t need hair to look beautiful”.