6. Bournvita Badam Booster – Tayyari Har Exam Ki

It is well known how Indians put great emphasis on academic performance to determine a child’s future. This commercial attempted to break that outlook and change the mindset of people about marks and grades. In the ad, a principal addresses parents at a parent-teacher meeting and advises them to focus more on the learning experience rather than scores “…aisa koi report card aaj tak bana nei hain jo ek bache ki kabiliyat bata sake…”. Marks are indeed important but not the end of the world. A beautiful and a progressive ad released right before pre-boards with a tagline ‘tayyari har exam ki’.