Mumbai Shopping Festival is a part of one of the biggest cultural events of India, The Mumbai Festival. Therefore, mega Promotions of Mumbai Shopping Festival (MSF) is also a part of the promotional campaign of The Mumbai Festival.

Promotional campaigns of Mumbai Shopping Festival 2008 aims at obtaining a large target audience including families, housewives, individuals, businessmen, students, teenagers etc. Mega Promotions of Mumbai Shopping Festival includes a number of aspects. Advertisements campaigns in press and electronic media feature as the most important part of Mumbai Shopping Festival promotional campaign.

Direct invitation are given to more than 5,00,000 consumers and members of trade. Moreover, special promotions of Mumbai Shopping Festival are done in academic institutes, corporate houses, shopping malls, elite clubs etc. Outdoor publicity before and during the festival also helps in promoting Mumbai Shopping Festival. Along with these a number of parallel events like quizzes, contests, lucky draws, distribution of gifts etc are held to attract more and more people.

Just before the commencement of the festival, advance publicity is done as a major part of the promotional campaign of Mumbai Shopping Festival through press conferences and press releases. Mega Promotions of Mumbai Shopping Festival, thus, ensure a large a ndwide ranging audience and guarantee a successful event.

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Last Updated on 23 March 2011

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