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Marketing Research

It is a kind of function, which connects the public, consumers and customers to the marketer by information that is used for the definition and identification of marketing problems and opportunities. Such information even generates, evaluates and refines the different marketing activities, monitors the various marketing performances as well as improvises the understanding of the process of marketing. The professional course on this subject assists one in delivering the varied tasks of a market researcher efficiently.

The successful completion of the courses related to this field makes a professional provide management solutions with accurate, relevant, reliable, current and valid information. The courses provide sound knowledge about the topic that in turn makes one confident in taking tactical and strategic decisions to identify and satisfy customer needs. This specialized discipline enhances the marketing skill of an aspirant. Such programs develop the know-how of collecting relevant information regarding the customers and the market in a planned and organized way.

Current Scenario of Marketing Research in India

Market research, being an important element of each and every business strategy, the courses related to this field has gained much popularity in the present day India. The tough marketing competition has increased the need of efficient and skilled market researchers. Every business firms of the country intend to employ talented market professionals. This in turn has transformed the profession of market researching as a very beneficial and promising career option. Many management colleges of the nation offer courses on market research. These courses are offered at both diploma and degree level of education, which ranges from under graduate to post graduate level of study.

To pursue an under graduate degree course in market research, one needs to pass the 10 + 2 level from any discipline. However, for pursuing a diploma or post graduate degree course on the same, a student needs to have graduated in the concerned field from a recognized institution or university. In the current scenario, many employment opportunities can be availed by the students, who intend to prosper in this field. Post completion of a market research course, one can join any company as any of the following professional:
  • Market research analyst
  • Market research director
  • Market research manager
  • Market research supervisor

Major Marketing Research Examinations in India

Since, this type of courses are offered by the different business management schools in India, the examinations related to this field are the same as the ones, which are generally conducted for admission to the various management courses, names of some of which are mentioned below:
  • B.B.A. or Bachelor of Business Administration
  • M.B.A. or Master of Business Administration
  • M.M.R. or Master of Marketing Research
Such entrance level examinations are mainly of objective and multiple choice type and these admission tests mainly judge a student's aptitude as well as the knowledge about English and basic Mathematics.

Top Marketing Research Colleges in India

The below mentioned table provides the names and other contact details about some of the prestigious and reputed marketing research institutions in India:

S. No.Name of the institutionContact AddressContact NumberE Mail Address
1 A.S.M. or Apeejay School of Management Dwarka, New Delhi, India. -- --
2 B.V.B. or Bharatiya Vidhya Bhavan's S.P.J.I.M.R. or S.P. Jain Institute of Management and Research Munshi Nagar, Dadabhai Road, Andheri West, Mumbai - 400 058, Maharashtra, India. + 91 - 022 - 2623 0396/ 7454
3 I.I.M.A. or Indian Institute of Management Ahmedabad Vastrapur, Ahmedabad - 380 015, Gujarat, India. + 91 - 079 - 2630 8357/ 6632 3456
4 I.I.M.B. or Indian Institute of Management Bangalore Bannerghatta Road, Bangalore - 560 076, Karnataka, India. + 91 - 080 - 2658 2450/ 2699 3996
5 I.I.M.C. or Indian Institute of Management Calcutta Diamond Harbour Road, Joka, Kolkata - 700 104, West Bengal, India. + 91 - 033 - 2467 8300 to 06 --
6 I.I.M.I. or Indian Institute of Management Indore Prabandh Shikhar Rau - Pithampur Road, Indore - 453 331, Madhya Pradesh, India. + 91 - 0731 - 243 9666
7 I.I.M.L. or Indian Institute of Management Lucknow Prabandh Nagar, Off Sitapur Road, Lucknow - 226 013, Uttar Pradesh, India. + 91 - 0522 - 273 4101 to 120
8 J.B.I.M.S. or Jamnalal Bajaj Institute of Management Studies H.T. Parekh Marg, Backbay Reclamation Churchgate, Mumbai - 400 020, Maharashtra, India. + 91 - 022 - 2202 4133
9 M.D.I. or Management Development Institute Mehrauli Road Sukhrali, Gurgaon - 122 007, Haryana, India. + 91 - 0124 - 456 0000 and
10 U.R.A.P.I.M. or University R.A. Podar Institute of Management Faculty of Management Studies University of Rajasthan Jawaharlal Nehru Marg, Jaipur - 302 004, Rajasthan, India. + 91 - 0141 - 271 1349

Last Updated on : March 25, 2016

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